Who, What, Why, and How of Digital Marketing

With the easy accessibility of the internet nowadays there is a rapid increase in the number of people going online every day. Marketing means connecting to people especially with your audience and that too in the right place and at the right time. And in the digital era like this, you must meet them where they are already spending their time and that is over the internet. There is a constant increment in internet usage found among adults in the last few years. And also the way people are shopping and buying has changed along with it making offline marketing very less effective than it used to be. In this case, if you have a business, you should take it online with the help of top digital marketing companies. There are a lot of Internet marketing companies like Ocsbox, that help you in this, but you should also know the who what and how of the digital marketing.

What digital marketing is?

Digital marketing integrates all marketing efforts that use an electronic device and the internet. Businesses make the use of digital channels such as search engines, social media, email, and other websites to make a connection with current and expected customers.Sometimes an inbound marketer probably says that inbound marketing and digital marketing are the same things at least virtually, but still, there are some minor differences. 

Nowadays, digital marketing is very important for your business and creating brand awareness. It can be observed that every other brand has a website. And if they don’t own a website at least they have a social media presence or maybe a digital ad strategy. In this modern world, digital content and marketing have become so common that consumers now expect and rely on it as a way to learn about brands. In short, to become as competitive as other business owners, you are going to need to put your efforts into some aspects of digital marketing.

Moreover, digital marketing being a very vast field has so many options and strategies associated with it. These strategies can help you to get creative and do some experiments with a variety of marketing tactics that too on a budget. In digital marketing, you also have the option to use tools like analytics dashboards to monitor the success of your business and ROI from your campaigns easily. But that option is unavailable with traditional promotional content such as a billboard or print ad.

There are various processes in digital marketing for getting better results and customers such as-

How of Digital Marketing:

Here are the parameters, by which digital marketing can be done.


This process is known for optimizing a business website to rank higher in search engine results pages, hence increasing the amount of organic traffic to your website. The sources of SEO include websites, blogs, and infographics.

There are lots of ways to approach SEO to generate desired organic traffic to your website. These include:

Content Marketing

Content marketingmeans the creation and promotion of good quality content to increase brand awareness, traffic growth generation. The sources that can play an important role in the creation of your content marketing strategy include:

Blog posts: By writing and publishing articles on a company blog you kind of showcase your industry expertise and create organic search trafficfor your business.

Social Media Marketing

Another tool for creating a perfect strategy is a digital marketing campaign. Through social media marketing, you can promote your brand and your content on social media channels such as Facebook and Twitter to increase brand awareness, driving more and more traffic towards your website, and generate leads for your business. There are lots of channels you can use in social media marketing such as- Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest. Etc. Moreover, if you’re an amateur to social platforms, you can also use tools like HubSpot to connect all the channels like LinkedIn and Facebook in one place. By doing this you can easily handle content for multiple channels at once, and monitor your traffic analytics from the platform as well.

Pay Per Click (PPC)

PPC or pay per clickis a method of bringing traffic to your website by paying some amount of money to a publisher every time your ad is clicked by someone. There are many types of PPC among them of the most common types of PPC is Google Ads, which gives you the option to pay for getting the top slots on Google’s search engine results pages at a price of per click of the links you place.

So, without wasting your precious time, consult the best digital marketing agency such as OCSBOX and go online today!

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