What is Keyword Research and How to do it Properly

Keyword research is the most important part of SEO strategyand it’s also the first step for SEO.

Before starting the content creation for your website, you will need to list out suitable high-volume search terms. These keywords will make sure to give the direction of your content; they will ensure that the content you are creating is relevant and easily searchable on Google. And that’s the brief about what keyword research is.Though it’s mostly a time-consuming task and involves a lot of effort to find out the relevant keywordsand compare them to further find the best one. But at the same time, it’s also very much important to do it well. Keyword researchis the foundation of your SEO strategy and content development. In easy terms, it is defined as the process of analyzing and finding a list of important keywords for SEO copywriting. The keywords or search terms are like a guide who gives direction to your content and marketing strategy.

A keyword may consist of a single word or it can be made out of several words. It depends on the situation and the needs of the content.

Why is it even important to do keyword research?

Only finding high-volume search termsis not enough you need to make sure that the SEO keywords you are using in your content are going to match with your brand, product, or service to the keywords that your users use. And this is the place where actual keyword research happens. Once you have done enough and thorough research, then you are ready to craft the best SEO strategy. With the right kind of strategy, you’ll be able to create a proper plan of action to achieve your goals. For example, if you are doing business related to the leasing out of vacation homes, you may want your content to contain the keyword such as “vacation home.” 

How should you do keyword research?

There are a lot of ways to do it, you can do it manually or you can use a keyword research tool. But whichever option you choose, there are several important steps that you should not forget to take. Whether you are just outlining your goals or reached the final stage of executing your keyword plan, follow the detailed steps provided below:

Top keyword research tools:

  • Google Keyword Planner
  • Google Search Console
  • Moz Keyword Explorer
  • Ahrefs Keywords Explorer

Know your niche

Before figuring out what is suitablekeywords to optimize your page, it’s good to start by diving deep to learn more about your topic or niche. It can provide you with the best and unique ideas and can help you out in discovering innovative ways to your marketing and SEO strategy that you might not have considered before.

Here are a few ideas on how to get to know your niche better:

Maintain a conversation with your new as well as existing customers and try to know them better. Make sure to find out the words that they use when describing your brand, company, product, or service. Get into the minds and try to think like the perspective of your customers. Think like that you are sharing the brand’s offering to a friend, and now talk like that. You can also make involvement in your topic or niche’s online communities, for example, forums and social media networks. Go through the discussions and find out any important points that are mentioned there regarding your niche.

Set your goals

A good plan is not complete without knowing the end goal you want to achieve from it. And to get there, you should try to find the answers to important and questions like: Who are you? What is your brand all about? What differentiate you from your customers? What does your website represent? Etc. Once you find out the answers to these questions, you need to clarify your brand’s mission. Do you want an increment in the number of subscribers? Or you just want to complete a sales target by a certain date? It’s of utmost importance to define your goal because it’s going to provide a way to make your SEO strategy and plan more effective. The keywords that you are going to use should be aligned to your goals;your goals also give the purpose to your SEO copywriting and content. Now make sure to write down your goals and document them. These will give you the framework that is needed to create the top-level content and online marketing strategy.

You may also want to know:

There are 9 types of keywords:

  • Shorttail
  • Longtail
  • Short-term
  • Long-term
  • Product defining
  • Customer defining
  • Geo-targeting
  • LSI and intent targeting

So, this is all about the keyword research. However, you can hire a digital marketing agency like Ocsbox to get this work done for you. You should never skip it.

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