What exactly is PPC and how to do it Properly?

PPC is a short term for pay-per-click; it’s a model of digital marketing in which advertisers pay a fee whenever their ads are clicked. So basically, it’s a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is among the most popular forms of PPC. It lets advertisers bid for ad placement in a search engine’s sponsored links whenever a person searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Bluetooth earphones,” our ad might show up in the top spot on the Google results page.

Whenever someone clicks on your ad, they will be redirected as a visitor to your website, for that you have to pay the search engine a small fee.

When PPC is working correctly, the fee is not a problem, as the visit is worth way more than what you pay for it. But it takes a lot of effort to build a winning PPC campaign: from researching and choosing the right keywords, to the process of organizing those keywords into well-managed campaigns and ad groups. Moreover, setting up PPC landing pages that are optimized for conversions are equally needed. Search engines have a tendency to recognize advertisers who can create relevant, intelligently targeted PPC campaigns by charging them less for ad clicks. If you are good at creating ads and landing pages that are useful and satisfying to users, Google will charge you less for per click, which will ultimately lead you to higher profits for your business. So if you are thinking to start using PPC, it’s vital to learn how to do it correctly. Let’s focus on Google Ads as it is one of the most favorite choices for the businesses that want to opt for PPC.

What are Google Ads?

Google Ads is the single most popular PPC advertising platform in the world. Google Ads platform lets businesses make ads that appear on Google’s search engine and the whole Google network. Google Ads works on the pay-per-click model, in which businesses have to bid on keywords and then pay for each click they get on their advertisements. Whenever someone searches by using some kind of keywords, Google gets into the well of Ads advertisers and selects a set of winners who will appear on the ad space on its search results page. Those chosen ads are based on multiple factors, which includes the quality and relevance of their keywords as well as the size of their keyword bids. Basically, who gets to appear on the page is based on a kind of metric that is calculated by multiplying two key factors,

First is the highest amount an advertiser is willing to spend which is termed as CPC.

The other one is Quality Score which is the value that is calculated by your click-through rate, relevance, and the quality of your landing page.

This system lets winning advertisers reach potential customers that too at a cost that fits their budget. It’s more like an auction.

How does PPC work?

Going for PPC marketing through Google Ads is indeed valuable because, as the most popular search engine Google has massive amounts of traffic. It is very effective in delivering the most impressions and clicks to your ads. There are a number of factors which determines how successful your PPC advertising campaign is going to be, some of them are:

Quality of Landing Page – For a successful PPC it is very important to create relevant and optimized landing pages with persuasive, thick content and a clear call-to-action. They must be altered for specific search queries.

Keyword Relevance – Another factor for creating a successful PPC campaign is to create relevant PPC keyword lists, and proper ad text.

Quality Score – Advertisers with better Quality Scores can get more ad clicks that too at lower costs. A Quality Score is defined as Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. 

Creative Content – An ad copy for a good PPC campaign must be very eye-catching and creative. It must seek the attention of the audience in a good way and must have a hidden appeal to buy your service or goods. 

So, these were some basic facts about PPC. You should never ignore them for they help in better lead generation. You can also hire a digital marketing expert or a digital marketing agency to meet this goal.

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