Even after planning everything perfectly for your website and despite having written good quality and engaging content, you’re not able to achieve your goal in getting a good amount of visitors to start engaging with your site and ultimately convert. Though everything looks good but still your website doesn’t rank as you expected, but why is it so? In this article, we are going to give the answers to questions like these.
Though the basics of SEO are simple – write good quality content and build relevant links – the actual practice of SEO is much more complicated. There are lots of competitors, complex algorithms for ranking, and also factors like age, relevance, and engagement to consider.
Many websites don’t rank for a variety of reasons. Some are simply just not good enough to rise above their competitors. Others even after having great resources don’t have the proper links to rank. When a website is just launched and is in its initial stage, it’s easy to miss out on these factors. For getting guaranteed success in your digital marketing business and website, it’s important to assemble a proper digital marketing team. Below are some of the common mistakes business make because if which your website isn’t ranking and steps you can take to make your SEO game strong.
What exactly is your current ranking
It’s one of the most important things to know is where you stand in Google’s search results currently. By knowing this information, you’ll be able to point out the reason which is causing your website to rank bad and this will also give you a solid base from where to start. For this task, you can take help from tools like SERPs.com which is very helpful in checking where a site page ranks for a certain keyword.
You Are targeting over Competitive Keywords
The more competitive keywords you target, the more SEO work it will take for your website to reach the top rankings. This is also a huge reason due to which websites fail to rank as they target search keywords with a great amount of competition. The higher the competition, the more work your website is going to need to rank on the first page. Moreover, you need to remember that Moz’s link database isn’t as fulfilled as Google’s, and these websites could have millions of more links that need to be indexed yet.
Thus before launching your SEO campaign, it’s essential to become aware of the competition for all of your target keywords.
On-Page optimization is not up to the mark
You need to make sure that your website is properly optimized for organic search. Factors such as keywords, page titles, XML sitemaps Etc might not be as good as outreach and link building, but they have a special role to play role in helping Google know what the website is about. If your website has strong backlinks and content, which are relevant to its target keywords, but is still not ranking, it can be due to poor on-page optimization. There are several ways to make on-page optimization good for every SEO. They are as follows-
Your title tags needs to be a keyword-rich, concise, and natural. Moreover, Meta descriptions help to encourage people to click through a webpage, which boosts its authority and helps the page to rank better for certain keywords. They should be unique, must have keywords, and should not be longer than 160 characters.
Alt tags with the right keyword boost your page’s search ranking. They need to be short no longer than 3 to 6 words; you must also mention the page topic and try to be as natural as possible.
Make sure to keep URLs between 50-100 characters long only.
By following these guidelines you can minimize the chances of mistakes and increase your rank.