E-commerce business is trending a lot nowadays. People are now more reliant on mobile apps for their daily routines. Whether it is shopping or studying, gyming or gaming, you can see various apps in everybody’s smart phones for these tasks. These apps provide a good user experience to the users and also help the businesses to grow. Lets checkout “HOW”?
1. Increases Mobility
In a business, it is quite evident that nobody can take their store from one place to another. But it is definitely possible to refer a mobile app from one mobile phone user to another. A simple share button can do it, from the USA to India, from Finland to Japan within seconds. That’s how powerful the mobile apps are. Despite the size of the business, mobile apps add infinite mobility to the online business store. The size of business doesn’t matter at all and it can be made for any business, big or small, domestic or international.
2. One-to-One Marketing Benefits
Mobile apps give a new perspective to one to one marketing nowadays. Nobody has ever imagined that app development would make it easier to approach every single customer so easily. But now it is possible to have a personal relation with the customers because of the mobile apps. On the other hand you can also target your customers, one to one. There are several analytics tools like Big Data that help you reward, retain, and win the trust of customers. There is no need of any middleman as you have a direct connect to your audience.
3. Faster Payment Methods
Almost every E-commerce app comes with some integrated features. These features include in-app payments. Because of digitalization and online banking boom, there are a lot of easier ways of paying debts. These e-commerce apps help the customers to make easy payments and refunds. Besides that they offer a lot of exciting offers and cash backs to the customers.
4. Fit to Need
How often do you go to the shopping complexes? It’s usually once a year or it could be quarterly. It is a similar case for almost every other customer. They feel lethargic to go to a physical store. But if something is available online, they buy it without any doubt and hesitation. You can notify them about the new arrivals and exclusive offers everyday through e-mails and this feature can only be provided with mobile apps. Furthermore you can get the feedback of the customers’ online, immediately after they make the purchase and you can amend this feedback for the betterment of the business. You easily get to know what people want and where you are lagging. In simple words this feedback provides you a better way of building brand loyalty.
5. Customer Satisfaction:
Everybody knows the importance of customer satisfaction in every business. Brand building among the target customers is very helpful. As every customer loves offers, E-commerce apps let you add value to the services offered. There are several examples of online apps like Amazon, Flipkart, eBay, that make use of special day offers to attract customers. Some apps also offer some loyalty programs to the customers. All these provide customer satisfaction to the audience.
6. Saves Marketing Cost:
Traditional ways of marketing consumes a lot of money. Along with that the traditional marketing has almost become cliché and less productive. Online apps provide an excellent and affordable marketing strategy to all the business. A well planned digital marketing leads to a large revenue collection as there are a number of ways to earning money from app installs to online sales.
What are the different types of apps?
There are different types of apps which are as follows:
1. B2B (Business- to – Business)
B2B mobile apps are concerned with providing products and services between two businesses. These products or services are basically the raw materials or services for other industries. Some of these mobile apps sell spare automobile parts like machinery parts.
2. B2C (Business- to – Consumer)
Majority of the mobile apps that we use today are B2C apps. These apps connect online businesses directly to the individual customer. You can deal directly with the consumer. Taxi booking apps, food apps and clothing apps are the example of these apps.
3. C2C (Consumer -To- Consumer)
In these apps the exchange of products and services happen between two or more consumers.
4. C2B (Consumer -to -Business)
These apps are very few. Mostly designers, content writers, or web-developers use these C2B e-commerce applications.
So if you also want to take your business to the online platform, develop a mobile application. This will help your business to grow tremendously. You can hire any best mobile app development company to get this work done for you.
