You need to be on the search engine to get recognized among the audience. But how will you do that? Getting a website is not the only thing; you need to rank on the search engine. It is important so that when people search you get appeared somewhere on the first page. Only then people are going to click on your website. It can happen in two ways; either you pay to the search engine or by search engine optimization. Yes, SEO is the best and organic way of ranking on Google. You can easily find a web development company in the market for this.
What is Organic SEO?
SEO means search engine optimization. It means optimization of the website according to the search engine. It is a very important and significant part of website management. It is well known that you need to rank higher to get good leads on the search engine. But your website will rank higher only if the SEO of the website is good. The best thing about SEO is that it is free; you don’t have to pay anything to the search engine to rank on Google. It is free, 100% organic. But it needs time to achieve the goals. You won’t get good SEO success overnight. You need to work properly according to the guidelines of the search engine, after that, you get ranked higher.
What are the types of SEO?
SEO is basically of 3 types.
- White hat SEO
- Grey hat SEO
- Black hat SEO
- White hat SEO
White hat SEO is the ethical and best way to rank on goggle. It gives you very long-lasting results for ranking on Google.
- Black hat SEO
Black hat SEO is an unethical way of ranking on Google. It is not recommended if you want better and long-lasting results. It includes unethical ways like keyword stuffing, cloaking, and Link Manipulation. You should avoid it otherwise your ranking will impact badly.
- Grey Hat SEO
It is a mixture of both black and white hat SEO. Technically it’s the legal and smartest way of SEO. But it is also doubtful to recommend it.
What are the steps to doing organic SEO?
There are so many steps involved in search engine optimization. Some of the most important steps are given below.
Understand the need of the customer
The first thing you need to do is, understand the need of the customer. You need to analyze what a customer looking for. When you will get this thing, start creating content according to that.
Do proper keyword research
Before putting any kind of content on the website, do proper keyword research. Write the content according to the keywords. There are several tools available for keyword research. Put the required keywords, reasonably in the content. Avoid putting keywords unnecessarily in the content, it is known as keyword stuffing. Keyword stuffing is a part of black hat SEO. It is not good for the website in the long term.
Research the competition
There is another thing that you must do, it is the competition analysis. You should never ignore the power and existence of your competitors. Always keep an eye on their website and keep checking what new and different they are doing. If it is good and you can also do it, do it with some changes.
Build good internal/external links
The next important thing is link building. In this step, you create internal and external links for better domain authority. Internal linking you do with other pages of your website, however, in external linking you get links from other relevant websites. Internal linking keep the visitors engaged on your website. On the other hand, external linking helps in getting good link juice from other websites.
Both factors are very important from an SEO perspective.
Start a blog
Along with doing all the above things you must start a blog with your website. You must keep on adding blogs related to your website or business. It will impart information to the audience.
While putting content on your website you need to add HTML tags as well. It plays a very important role in search engine optimization. If you don’t have that much time you can hire a digital marketing company, they will provide you with the best SEO services. Ocsbox is one of the top web development companies in the market that provides digital marketing services to its client at an affordable budget.
Start tracking your ranking
Now when all is set up you need to start tracking the traffic on your website. It will help you to understand the growth with a better understanding.
Now you have got clarity about organic SEO, try to implement all these methods, or ask your digital marketing company to do the same.